The “Introduction to Business Events in Malaysia” seminar was successfully held in conjunction with the BE Associate Programme on 19 May 2026, hosted by St. Giles Wembley Penang. Led by BE Igniter Mr. Adrian Praveen, the session provided students with valuable insights into the Business Events industry, highlighting career opportunities, industry exposure, and lessons from his professional journey.

The seminar brought together 37 participants from UiTM Cawangan Pulau Pinang, SENTRAL College Penang, and SEGi College Penang. Through engaging presentations and interactive group activities, students gained a better understanding of the realities of working in the Business Events and hospitality industries while developing teamwork, communication, and problem-solving skills.

The session was further enriched by a sharing from St. Giles Hotels’ Human Resources representative, Ms. Nur Syafiqah, who provided practical guidance on interview preparation, workplace expectations, and the qualities employers look for in fresh graduates and interns. The programme reflects PCEB’s ongoing commitment through the BE Associate Programme to nurture future industry talent and strengthen Penang’s Business Events workforce.